Before a Lotuff bag can be sent out into the world, it has to be packaged in a way that keeps it safe for the journey ahead while speaking to the craftsmanship that’s gone into its creation. Some of the biggest parts of this are the hangtag and registration cards that are sent along with each piece to its destination, adding a sense of completion and class to the end product.
A tag might not sound like an important item, but ours — printed for us just one state over in Massachusetts — serve a greater purpose than reminding customers who they’re buying from: they also reinforce the “why”. Every tag reinforces our lifetime guarantee and “Made in U.S.A.” pledge, all the while reminding new owners that their bag is individually and uniquely numbered so as to render it truly one-of-a-kind.
Every accompanying registration card carries with it that bag’s number, which certifies that it’s indeed the real thing. Once a bag is registered online with us using the number, it really becomes official, and makes it easier for us to facilitate any future interactions with each customer. These cards and tags aren’t just pieces of paper- ultimately, they’re a final way for us to demonstrate the importance and value we place on our products.